When you’ve got not heard about Metaverse, you’ll hear extra sooner or later. Samsung has launched the Galaxy S22 Treasure Hunt marketing campaign within the metaverse. Customers in Singapore stand an opportunity to win particular Galaxy S22 objects for his or her avatars and ZEPETO cash for in-game purchases.

The marketing campaign begins from the 8th of April 2022 to the 24th of April 2022. The Galaxy S22 Treasure Hunt marketing campaign includes a treasure hunt, in addition to a user-generated content material occasion unique to chose markets in Southeast Asia. The marketing campaign is hosted on the My Home platform, a collaboration between Samsung and Naver Z’s ZEPETO – the biggest metaverse platform in Asia, with greater than 300 million customers worldwide.

Extra particulars are within the Press Launch under.

Press Launch

Construct Your Dream House within the Metaverse with the Samsung ‘Galaxy S22 Treasure Hunt’ Marketing campaign

Galaxy followers in Singapore can share their creations on their feed in ZEPETO to win particular Samsung Galaxy S22 collection objects for his or her avatars and ZEPETO cash

Singapore – April 8, 2022 – Samsung Electronics Co., Ltd right this moment launched the Galaxy S22 Treasure Hunt marketing campaign, aimed toward offering Galaxy followers with a singular expertise within the metaverse, following the latest launch of the flagship Galaxy S22 collection 5G smartphones. 

Set to run from 8 April 2022 to 24 April 2022, the Galaxy S22 Treasure Hunt marketing campaign includes of a treasure hunt, in addition to a user-generated content material occasion unique to chose markets in Southeast Asia. Customers in Singapore stand an opportunity to win particular Galaxy S22 objects for his or her avatars and ZEPETO cash for in-game purchases. The marketing campaign is hosted on the My Home platform, a collaboration between Samsung and Naver Z’s ZEPETO – the biggest metaverse platform in Asia, with greater than 300 million customers worldwide. 

“At Samsung, we intention to create improvements that may be customised to swimsuit a variety of tastes. With the Galaxy S22 Treasure Hunt marketing campaign, we need to interact the big neighborhood of Gen Z and millennial customers in our area who’re exploring personalised experiences within the metaverse. My Home, which noticed over 4 million guests in its first month, affords new methods for customers to design their dream properties and expertise the Galaxy S22 collection and different Samsung merchandise in a digital atmosphere,” mentioned Olivier Bockenmeyer, Regional Company Advertising and marketing Head, Southeast Asia and Oceania at Samsung Electronics.

First revealed at CES 2022, the My Home world map permits customers to embellish their very personal properties within the metaverse with Samsung merchandise. They’ll choose, customise, and expertise over 18 Samsung merchandise of their digital area, from the Freestyle, Neo QLED and life-style TVs like The Body, to the

Bespoke Fridge, Bespoke Jet, Air Dresser and extra. The SmartThings Mode expertise might be activated by way of the Galaxy Z Flip within the digital world, the place customers can get pleasure from a house get together or video games of their My Home front room. Focused at Gen Z and millennials who actively search new avenues of selfexpression, the platform builds on Samsung’s efforts to empower customers with customised experiences.

“By way of the Galaxy S22 Treasure Hunt and user-generated content material occasions, we need to interact extra Gen Z and millennial customers to spark their creativeness and creativity. We hope to be an vital a part of their on-going journey in exploring their individuality, and in growing their life-style preferences,” added Bockenmeyer.

Treasure Hunt Occasion

From 8 April 2022, customers can take part within the Treasure Hunt occasion at Jeromy’s Home within the My Home map. Galaxy S22 reward packing containers will seem each quarter-hour, for a restricted time. Customers can win an unique in-app S22 impact merchandise every time they discover a reward field, and the restricted digital style merchandise – a Galaxy S22 jumpsuit upon amassing eight reward packing containers. 

Obtain the ZEPETO app from the Google Play Retailer right here. 

About Samsung Electronics Co., Ltd.

Samsung evokes the world and shapes the longer term with transformative concepts and applied sciences. The corporate is redefining the worlds of TVs, smartphones, wearable units, tablets, digital home equipment, community programs, and reminiscence, system LSI, foundry and LED options. For the most recent information, please go to the Samsung Newsroom at http://information.samsung.com.